Hey there, Boss Lady!

Let me guess - you're hustlin' hard to build your business while juggling ALL the things, but sometimes that pesky self-doubt creeps in and makes you question everything. Sound familiar? Girl, I've been there!

The truth is, to create a business that lights you up and attracts your dream clients, you've gotta build it from a place of rock-solid confidence and alignment with your authentic self. Easier said than done, right?

Don't worry, I've got your back. Here are 5 simple mindset shifts you can make TODAY to boost your confidence and start showing up as the badass CEO you truly are:

1. Celebrate your wins, big and small. Start a "Boss Moves" journal and write down every victory, from landing a new client to successfully wrangling your toddler for bedtime. No achievement is too small to celebrate! Be sure to read this journal EVERY DAY to boost your confidence like it's your own personal highlight reel. You'll be strutting into your next meeting like, "I got t...

“It wasn't supposed to be this way. We did everything right, didn’t we?”

Elise followed the straight and narrow path to architectural success, checking off each box like a good daughter should. I, Heidi, chased my version of success in healthcare, grabbing every title, every degree, like they were golden tickets to fulfillment. But somehow, we both ended up feeling... stuck. Like we were missing something essential, something that no degree, title, or accolade could fill.

Finding the Unexpected on the "Right" Path

Elise, the eldest and ever the achiever, went into architecture because she loved the idea of creating. But in the male-dominated world of design, it didn't take long for the shine to wear off. Every day felt like a battle against imposter syndrome. Should she wear heels to this meeting? No, the boss doesn’t like it when she’s taller than him. Should she speak up or stay quiet?

When Elise finally decided to trust her instincts, she stopped playing by the rules everyone el...

Let’s get straight to it—how often have you found yourself dialing it down, choosing the easier path because it seemed safer? How many of your dreams have you put on hold because stepping up felt too intimidating? 

How many opportunities have slipped through your fingers because you hesitated, doubted, or let fear take the wheel? Here’s the cold, hard truth: Playing small is not just a disservice to yourself—it’s a disservice to the world.

Yes, I said it. The world needs you to step up, show up, and shine.

I know what you’re thinking. Maybe it feels like the odds are stacked against you, like you’re fighting an uphill battle just to get a seat at the table. Maybe you’re juggling a million responsibilities, trying to keep everyone else happy, and somewhere along the way, you forgot about you. But do you know what? Playing small won’t protect you. It won’t keep you safe. All it does is keep you stuck.

So let me ask you this: What would happen if you decided to play big?

Unleas...